What is a website audit?

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When working with a client, we’ll do a website audit to figure out what’s working and what’s not. Your website is the foundation of your business, and you need to make sure it’s performing well.

What is a website audit and why do you need one?

A website audit is a list of suggestions that you can implement to improve your website. A website audit will help you see your strengths and weaknesses and what you can do to fix them. When you audit your website, you can make sure that you’re using the best practices for SEO, conversion, design, and security.

Every website is unique, and any piece of advice can really only apply to that website. A website audit should provide general guidance while showing specific examples and areas where you may further improve. A website audit is a great benchmark to analyze and compare your site against.

When should you do a website audit?


You should do a website audit if you’re not satisfied with your website’s performance or if your website is not performing as well as it should.

Every company should build its website to meet customer needs. Now, more than ever, being one step behind the competition hurts less than it used to. Unfortunately, most agencies make a mistake while designing the website. They are attached to cookie-based systems that help in ranking and drawing traffic to their websites. Without professional website design services, companies often have to spend more money to rank near the top.

Now, before diving into the how of conducting a website audit, we need to define what a website audit should uncover — specifically how to improve a website’s performance:

A website audit should uncover:

  • Outstanding technical performance.
  • Site performance/ site score (how it looks on mobile and desktop)
  • Site speed
  • Broken links.
  • Site failures.
  • Site Warnings.
  • On-site SEO performance.
  • Back-end SEO performance.
  • User friendlyness
  • Analytics
  • SEO Score
  • Accessibility score

Audits aren’t something done once and forget they ever happened. On the contrary, oftentimes, they reveal these things over time if not closely monitored.

Unsurprisingly, not all your website visitors will be happy with the way your website is looking. If you have a popular page, check that it’s not getting too many backlinks because it seems to be getting flagged as spam (and seems to have low organic authority).

After defining what a website audit should uncover, let’s dive into some potential problems with your website.

Why is it important to check your site’s speed?

Your site’s loading speed has a huge influence on your site’s user experience. The slower your site loads, the more annoyed your users get and the less likely to return to your site. For instance, 40% of users will abandon a site if it takes more than 3 seconds to load. And 80% of users avoid a site that takes more than five seconds to load.

SSL Certificates

1. What is SSL? Secure Socket Layer is encrypted HTTPS that secures all of your web traffic, keeping data safe from prying eyes. HTTPS also allows your messages and communications to be secure because all data is encrypted before leaving your website. To ensure secure communication between your server and the website, the website automatically uses SSL to encrypt all of your communication and automatically decrypt it on your end when needed.

What are the most important things to look for in an audit?

The results of the audit should give you a clear picture of how your business is currently performing. You should receive information about your business in the form of graphs, charts, and tables.

A website audit is a high-level overview of what’s going on at a website and what’s not (or should be) on a website. However, an audit doesn’t need to be an all-encompassing scope of the website. You can look at each element of a website individually or take an overall view of the content, navigation, and interactions. The audit is still a good place to start, but don’t get too hung up on it. An audit isn’t a one-time thing; it’s a continual process.

4. How much does a website audit cost, and how can you get started with one on a budget?

If you’re serious about improving your website’s performance, then it’s worth investing in a website audit.

Our basic website audit is a thorough analysis of your website’s technical and design elements, including your website’s load time, user experience, conversion pages, and mobile responsiveness. These audits tend to fit all types of budgets, including those of small businesses.

Visit our Website Audit page to request an audit of your websites performance and best practices.

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