SEO, or search engine optimisation, is one of the most important aspects of running a website. If you want your website to be found online, you need to have strong SEO. This article will help you understand what SEO is and how it works. We’ll also look at some of the most common and important on-page SEO factors that affect search results.
- What is SEO?
SEO stands for search engine optimisation, which is the process of improving your website’s visibility to search engines. Optimising your website for search engines means using the right keywords, creating compelling and relevant content, and ensuring that your website is easy to navigate.
For search engines to index and display your content, you need to ensure the content meets their standards. Search engines use several different factors to determine a website’s relevance to a particular search query. According to an SEO Best Practices Guide, content length is one of the biggest factors affecting search engine visibility. Beyond getting too technical, there are a few simple tips you can implement to keep your content length within the search engine’s parameters.
- How does SEO help your website?
Search engine optimisation or SEO is a way to make your website more visible to search engines, which is the first step to getting more traffic to your website. Therefore, it’s important to understand the difference between search engine optimisation and search engine marketing.
Search engine optimisation is the process of making changes to your website to make it more visible to search engines. The goal of SEO is to help Google and other search engines tell the different pages on your website (that are relevant for a given query) what information to present to users. For example, Google would like to see what movies are trending based on people’s search terms. SEO helps influence what topics appear on a user’s first and second page when searching for a topic. For many businesses and bloggers, investing in SEO is simply a matter of making sure your blog, website, or anything you own gets featured in search engines.
Search engines determine the “best” and “most relevant” page to display, and they decide the order in which your website is listed on SERPs – the algorithm where a query is sent every time a search is done.
Google uses the terms that appear in the search results to determine what your website is really about. For example, if a person searches for the best smartphone screen protector, they would go to your website. After seeing your website’s title and description, their mind goes to the website’s About Us section, where it finds the information about how your company is dedicated to providing exceptional customer service, all backed by quality products. Google also uses information about your company’s keywords, website architecture, image and video quality, formatting, reviews, and more, to determine what the website should display in search results.
Even though many SEO factors may appear on your website that isn’t directly search engine optimised, it doesn’t hurt to either include them or spend some time working on them. It’s important to make sure Google finds all of the information a user needs about your business within its mobile or desktop applications.
- On-Page SEO Factors
On-page SEO refers to all the elements that you can control directly on your website. On-page SEO factors are:
- Your domain name;
- Your website structure and URLs;
- Your Meta description;
- Your Meta keywords;
- Your content (text and images);
- Your internal links;
- Your social media pages.
When people search on search engines, they want to find information that answers their text-based needs. This means that on-page SEO is important enough to be considered in the SEO process. Where other strategies might be simplified or considered as ‘low-effort, on-page SEO is high-effort.
SEO best practices:
- User experience (UX) and navigation
- Crawling and indexing
- Varying the order in which the terms and phrases are presented
- Including relevant keywords at specific points of the content
- Including images and videos
- Including links to relevant content on your site
- Cleaning up, providing alternative solutions to errors, and making sure pages are there to serve relevant search queries
- Content structure
- Laying out your pages in a way that doesn’t confuse you
- Separate pages from one another with easy-to-use navigation
- Meta data availability
- Including information that makes it easy to ‘find’ (keywords, notes, and other on-page SEO factors)
- Off-Page SEO Factors
Off-Page SEO factors are all the things that have nothing to do with your website. Things like backlinks, social signals, and other rankings in the SERPs outside of Google.
SEO, like the rest of our industry, is ever-changing. We can all see a trend right away, but we need to stay ahead of the curve for internet marketers to stay competitive on the front lines. Updates to search engine algorithms, such as Panda and Penguin, are a good example of a major change to a website. Other updates that you may have heard about include Hummingbird, Wintergreen, and the July 2021 core update.
Hopefully, you now understand the importance of good SEO. Mainly by this, you’ll be thanking your lucky stars that your website isn’t currently broken in the SEO sense. If you think that it is, please read on!
- Why should you be doing SEO?
If you don’t think SEO (search engine optimisation) is important, you’re in for a rude awakening. SEO is the process of getting your product or service to rank highly in search engines. If you want people to find you, you need to be visible online. By this point, you’ll realise that to rank well; you need a good website. Our job is to help your business by optimising your website’s design and, with it, your website’s SEO.
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